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Kanye West Ends Deal with GAP clothing

todaySeptember 20, 2022 10

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Just hours after news broke that Kanye West‘s attorneys sent a letter to The Gap notifying the retail chain that he intended to end their turbulent two-year relationship, Ye went on to explain the end of the deal from his perspective.

“It was always a dream of mine to be at the Gap and to bring the best product possible to the masses, and I always talked to them about doing products for $20 — like the best products in the world, designed to the same level of the top fashion houses in the world, at $20 for the people,” said West, who appeared on Closing Bell wearing a long-sleeve white shirt, ragged baseball hat and oversized, mirrored face-shield sunglasses. “And so we went through three years, and honestly there’s always [those] struggles and back-and-forth when you’re trying to build something new and integrate teams.”

West said his team’s designs were rolled-out at confusing, and conflicting, price points. “And then they actually took one of the shirts and sold it for $19. So [they] didn’t price my stuff — they took my stuff and sold it for like $200 and above their whole price point normally and did the exact shirt for $20,” he said.
Perhaps most frustrating for West was what he described as a poor communication channel with the brand, to the point that he said he felt ignored during meetings. “And sometimes I would talk to the guys, the heads of — the leaders — and it was like I was on mute or something,” West said. “They totally — our agenda, it wasn’t aligned.”
“Gap’s substantial noncompliance with its contractual obligations has been costly,” West’s lawyer Nicholas Gravante told CNN in a statement on Thursday (Sept. 15). “Ye will now promptly move forward to make up for lost time by opening Yeezy retail stores.” Gravante said that Kanye was left with “no choice but to terminate their collaboration” after the chain reportedly failed to open Yeezy-branded stores.

Written by: Lofi Edit Team

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