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AG Entertainment Promoter Handbook

Audience: AG promoters (event hosts, party throwers, club nights, festivals)
Version: 2.0 — 2026-04-28
Site: https://www.agentertainment.com


1. Welcome to AG Entertainment

You’re now part of the AG roster. AG gives you everything you need to run shows under your own brand — your own page, your own ticket links, your own followers — while we handle payments, hosting, and the unsexy plumbing.

What you get:
– A branded public profile page (your colors, your logo, your bio)
– A ticket-sales link for every event with auto-tracked commissions
– A Followers list — people who opted in to hear from you again
– 20% commission on every ticket sold through your link (default; ask Mike to negotiate)
– Email + SMS blasts to your followers, sent FROM your brand
– Monthly PayPal payouts for everything you earned

What you don’t have to worry about:
– Stripe / PayPal account setup
– TCPA compliance (we handle Reply STOP)
– Email deliverability (we warm up your sender domain)
– Hosting your own site


2. Your Account

Login

https://www.agentertainment.com/wp-login.php
Or click “Login” on the public site, top-right.

Forgot password

Click “Lost your password?” on the login screen. Reset link arrives in 1-2 minutes.

Profile URL

Your public profile lives at:

https://www.agentertainment.com/<your-username>/

This is the page you put on your IG bio, your QR code, your flyer.


3. Setting Up Your Profile

Once approved, log in and go to Affiliate Area → Profile (or the “Edit Profile” button on your public page).

Fields you’ll fill out:

Field What goes here
Display Name The name on your profile (your brand, not your legal name)
Company Legal business entity (for tax forms)
Brand Color Hex code (e.g. #FF3366) — drives your accent color across your page and emails
Logo Square PNG, 512×512 minimum
Bio 1-3 paragraphs — who you are, what you throw
Instagram @handle — auto-links
Website Optional external site
PayPal Email This is where your money goes. Double-check it.

Save. Your public page updates immediately.


4. Creating Your First Event

Go to Affiliate Area → Create Event (or /create-event/). Every field explained:

Field What goes here
Event Title The headline. Keep it short, all-caps if it fits the vibe
Date Date picker — must be in the future
Doors / Start time When attendees walk in
Venue Name “The Tabernacle”
Venue Address Auto-completes via Google Maps
City / State Required for search filters
Cover Image 1200×630 minimum. JPG or PNG. This is your share-card and your flyer hero
Description Full event copy. Markdown allowed. Be specific — what’s the experience?
Lineup Comma-separated list of acts/DJs/performers
Age Restriction 18+, 21+, All Ages
Ticket Tiers Repeatable rows: Tier name, price, quantity. Add as many as you need
Ticket Sale Start / End When the buy button is live
Visibility Public / Private (private = unlisted, accessible only by direct link)

Click Publish. Within ~10 seconds:

  1. Your event appears on your profile page
  2. The ticket page goes live at /event/<slug>/
  3. Your tracking link is generated: /event/<slug>/?ref=<your-id>

Important: every ticket sold through ANY link on AG that traces back to you (cookie-based, 30-day window) credits you 20% commission. So the ?ref= param matters less than you think — your followers’ purchases are auto-attributed.


5. Editing Events

Go to your profile → click the gear icon on any event card → Edit. Or directly: /edit-event/?event_id=<id>.

You can edit anything until the event date. After the event date, the page becomes read-only (archived). If you need to fix something post-event, ping Mike.

To pull an event before it goes live: edit → set Visibility to Private. To delete entirely: contact Mike (we keep records for tax reasons).


6. Marketing Your Events

Direct event link

Just share https://www.agentertainment.com/event/<slug>/ — anyone who buys gets attributed to you.

Tracked link with ?ref param

https://www.agentertainment.com/event/<slug>/?ref=<your-affiliate-id>

Use this on platforms where you can’t be sure the cookie will survive (Instagram in-app browser, TikTok). Find your affiliate ID in Affiliate Area → Stats.

Creatives

Affiliate Area → Creatives has pre-built share assets for every event you’ve created:
– 1080×1080 IG post
– 1080×1920 IG story
– 1200×630 share card (Twitter / OG)
– Plain text caption

Right-click → Save Image. Or copy the share-link button (auto-includes your ?ref).

Custom domains

If you have your own domain (e.g. tickets.yourbrand.com) and want it to redirect to your AG profile, send Mike the domain — we’ll set up a 302 redirect with your ?ref baked in. No DNS changes needed beyond a CNAME.


7. Followers — Your Owned Audience

This is the most valuable thing AG gives you. Followers are an opt-in audience that’s YOURS — not Instagram’s, not TikTok’s, not Meta’s. Algorithm changes can’t touch them.

How followers grow

Auto-follow on ticket purchase (default ON): every customer who buys a ticket through your link gets opted into your follower list with a single checkbox at checkout. They can uncheck it. ~80% don’t.

Follow button on your public profile: visitors can click “Follow” without buying a ticket. Email + phone, double opt-in.

Sending blasts

Affiliate Area → Followers → Send Blast.

You compose:
– Subject line
– Body (rich text or plain)
– Optional SMS counterpart (160 char hard limit)
– Send time (now or scheduled)

Sends go out from <your-slug>@agmail.com for email and from a shared shortcode for SMS, but the FROM name is your brand.

TCPA compliance (don’t skip this)

Every SMS automatically appends “Reply STOP to opt out”. Reply STOP = permanent unsubscribe across ALL AG promoters, logged in wp_ag_follower_events. You CANNOT message that number again, period. This is federal law — TCPA fines start at $500/text.

CSV export

Affiliate Area → Followers → Export CSV. Use it for PAR/uspara if you want to push your list to other tools. The CSV excludes anyone who opted out — safe to upload anywhere.


8. Tracking Sales

Affiliate Area → Stats shows lifetime + monthly numbers.
Affiliate Area → Referrals is the line-item view — every individual sale.

Status meanings:
Pending — sale just happened, awaiting clearance (24-48 hr)
Unpaid — cleared and ready for next payout
Paid — money sent to your PayPal
Rejected — refunded by customer; you don’t earn on this


9. Getting Paid

You’ll get a payout email confirmation with the breakdown.


10. TCPA + Legal

Short version: don’t text anyone who hasn’t opted in, and respect STOP.

Long version: AG handles compliance for you, but if you upload a list to the followers tool that wasn’t legitimately opted in, you’re on the hook. We will not upload third-party purchased lists. The Followers list grows organically through tickets + the Follow button — that’s the moat.

If a follower replies STOP, you can never message them again across any AG promoter. This is enforced at the database level (wp_ag_follower_events.opted_out=1).


11. FAQ + Troubleshooting

Q: My event isn’t showing up on my profile.
A: Visibility might be set to Private. Edit → Visibility → Public. Allow 30s for cache.

Q: A customer says they didn’t get their ticket email.
A: Check spam first. If still missing, email Mike with the customer’s email — we can resend from the admin side.

Q: My commission rate looks wrong.
A: Default is 20%. If you negotiated something else and don’t see it, message Mike with your affiliate ID.

Q: My follower list shrunk overnight.
A: 30-day-old unsub’d rows get hard-deleted (TCPA hygiene). Active followers don’t get deleted.

Q: Can I run paid Meta ads to my events?
A: Yes. Use your ?ref link as the destination URL. Make sure your Pixel is firing through AG’s domain — we have an iframe-friendly checkout.

Q: How do I stop someone from booking my events?
A: We can blacklist phone/email at the platform level. Send Mike the contact info and the reason.


12. Contact AG


End of promoter handbook. Welcome aboard.